
Preparing for Crisis Communication
Crisis communication is a critical aspect of strategic communication. Organizations must be prepared to respond effectively during a crisis to protect their reputation and maintain stakeholder trust.
Essential Elements of a Crisis Plan
- Clear Protocols: Establish clear communication protocols.
- Designated Spokespersons: Identify who will communicate on behalf of the organization.
- Regular Training: Conduct regular training for crisis scenarios.
These elements ensure that organizations can respond swiftly and effectively in times of crisis.
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